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Introduction
The purpose of an Online Press Center, may be quite
different than that of a printed Press Kit. A traditional
printed Press Kit is a package, usually contained in
a nice folder that you would send out to press contacts
or that you would hand out at a press conference.
An Online Press Center can also function to provide
information for the press or potential advertisers. However, your customers and
other visitors to your site may also read your online Press Center.
I'd like to clarify that The Write Market is not a professional
advertising agency in the traditional sense of sending out
press releases and developing traditional press kits.
You could call us a web advertising agency. We specialize
in writing and graphics that sell on the web.
Therefore, the following tutorial will be focused on writing
a press center that will be web based. If you are considering
using the material to develop an offline press kit, you may also
need to consider hiring an agency to do the writing
and the press campaign for you.
Unfortunately, hiring an agency, can be way out of reach for a
small business budget. Thus, we will give you examples
and explain the elements of a press center, in order that you
may be able to accomplish writing some of it yourself.
Be sure to check out the articles section that contains several helpful articles on Press Relations, Press Kits and Media Kits.
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