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MCNN's Ultimate Marketing Guide
This is a collection of articles written by the experts and placed into
a tutorial format by the Marketing Course Newsletter Network (MCNN).
To read the tutorial simply start with the first link and follow the
next buttons at the bottom of each page.
A Business Lesson from the Acorn Barnacle by Marty Foley
Website Development:
- Is Your Web Site Costing You Sales? by Steve Maclellan
- Writing to persuade: Who is you? by Ron Scheer
- CGI = Action! by William J. Bontrage
- What's Your Site For? by David Handlos
- Usability Before Promotion is a Recipe for Success by John Rhodes
- Domain Names by Matthew Truman
- The Reachable Masses by Melissa Wurst
Website Design:
- K.I.S.S. - Graphic Design on the Web by Terry Kent
- Keep Your Website Navigation Simple by Merle Stinnett
- 10 Secrects for Web Design Success by Renee Kennedy
Promotion and Marketing Strategies:
Introduction
Promotion Is The Key by Ryan Kuhle
Email Marketing
- All About Signature Files... Again! by Joshua Reimer
- Single Most Effective Way To Advertise on The Web by Gary Christensen
- 15 Top Tips For Effective Email Communication by Jon Keel
- Autoresponders: What are they & how or when to use them by Paul Robison
Search Engines
- Meta Tags Are Not a Magic Solution by Windsong
- 100 Doorways to More Traffic by Willie Crawford
- How to Maximize Your Traffic with Goto.Com by Michael Wong
Ezine's and Discussion Lists
- Prescription for Ezine Publishing by Eva Almeida, Bsc(Pharm)
- 10 Golden Tips for Advertising on a Zero Budget by Dirk Dupon
- Tips To Grow Your List In Just Seven Hours by Dr. Dr. MANI Sivasubramanian, M.D.
- How to Lurk - An Introduction to Schmoozing in Online Discussion Groups by Monique Harris
Offering Free Stuff
- How to Create E-Books and Drive Traffic to Your Site by Shelley Lowery
- Free For All by Jennifer Johnson
- Make Your Site a Winner in the Game of Monthly Contests! by Ray and Martha Durgin
Affiliate Programs
- How To Turn Failure Into Success by Allan Gardyne
- Top Ten Things An Affiliate Should NOT Do by Glenn Sobel
Offline Marketing Strategies:
- How to Use Traditional Media to Market Your Web Site by Joan Stewart
- How to Write Press Releases That Work And Get Free Publicity for Your Business by Cathy Stucker
- Building Your Online Profits Offline by Jim Turner
- It's the Service After the Sale that Builds Your Web-Business: Five Tips For Improving Customer Service by Dahna M. Chandler
Miscellaneous
- Using the Usually Unused Usnet by Dr. Michael Fortin
- Marketing Tools for Small Internet Business by Shannon Kinnard
- Networking Your Way to Businesss Success by Nancy Roebky
- The Dramatic Selling Power of Testimonials (How to Increase Response to Your Marketing Efforts by 30% to 50% Instantly) by Thom Reece
- Boosting Your Website Traffic in 5 Simple Ways by Colbert Low
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