Writing For The Web
Articles
10 Ways To Make Your Online Testimonials More Believable
"PICTURES - Ask people if they would e-mail a picture with their testimonial. If they don't have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility."
by Larry Dotson
10 Ways Your Web Site Text Can Impact Your Reader's Buying Decision!
"The appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision."
by Larry Dotson
Are "Benefits" and "Features" Really Dead?
"I think that most marketers agree that the "logical" and the "emotional" decisions behind a purchase are tied together. As marketers - we must provide both the emotional (benefits) and logical (features) to sell our products."
by Terry Kent
Headlines That Bite
"Headings have a powerful impact - for better or for worse. It's a fact that you can double or treble your sales simply by improving a heading on an advertisement or Web page."
by Rachel Alpine
How To Get Free Testimonials And Use Them To Increase Your Sales
"Satisfied customers will occasionally call or write to you expressing their appreciation without any prompting from you. If you've been in business for some time you probably already have a file of these. However, if you're new in business you may have few or none of these "spontaneous testimonials". How can you get some... and get them fast?"
by Bob Leduc
The Top 7 Rules of Power Copywriting!
"The biggest difference between good copywriters and great copywriters is research. Before you start writing your copy, do the work."
by "Wild Bill"
When it's Okay to Break Grammar & Design Rules
"Have you heard that you might lose potential customers and/or clients if your site doesn't use effective grammar, style, and design? Do you find that statement somewhat snobbish?"
by Judy Vorfeld
Tutorials
Writing for the Web Tutorial
Step-by-step guide on how to write web pages that sell.
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