Writing Press Releases
Articles
Getting Your Press Release to the Media
"Each day newspapers, TV, radio, and ezines hand out millions of dollars in FREE publicity. If you have a good story or good information to share, an editor somewhere will jump at the chance to use your material."
by Meredith Pond
Help Yourself to a Great News Release with "The 3 I Technique"
"Getting publicity to attract attention and get the word out in your local area, field, or industry is crucial to jump starting any marketing or promotion effort."
by Paul J. Krupin
Optimizing Press Releases to Show Up in Search Engines
"...you'll get a much greater publicity return when you modify releases so that they show up in online searches performed by your target audience."
by Marcia Yudkin
Press Releases vs. Advertising
"How do you get free publicity? Use press releases."
by Robert Wardrick
Tips For Writing An Attention Grabbing Press Release
"So what tips can you follow to make your press release more likely to catch the eye of an editor or the average reader?"
by Ana Ventura
Using and Writing Press Releases in Your Marketing Strategy
"A quick word of advice in writing press releases... It is vital that the press release about your business is newsworthy and try to capture attention with a good "catchy" headline. Make it "spicy and add 'zing' (like KFC) to make it sizzle!"
by Craig Lock
Writing Press Releases That Get Noticed
"Among the various foolproof methods used to boost traffic to your site (ezine advertising, and search engine submitting, to name a couple) one method seems to be forgotten about by many new Internet marketers. That method is writing press releases."
by Brian Moore
Tutorials
How to Build an Online Press Center
Covers backgrounders, history, and how to write press releases.
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