General Marketing
Articles
Creating Perceived Value
"Regardless of whatever it is you are selling, you have to create what is called perceived value. In other words, if somebody sees your resale rights package, after reading the description they have to walk away from their reading saying to themselves, "This is something that I believe will be very valuable to have." So, how do we do that?"
by Ken Mathie
10 Free Bonuses That Can Ignite Your Profits!
"Interview Articles - You could compile an ebook or report of interviews you've given to experts from your particular industry."
by Larry Dotson
From Prospect to Partner
"This system creates community, it promotes network marketing as a business, the great business it is."
by Vickie Morrow
Marketing for Millions, How Are Your Products Positioned?
"Whether intentional or not, if you have a product for sale, you have created a position in the marketplace."
by Barrett Niehus
Salesman Beware! Don't Let Your Prospects Deceive You!
"Most sales people expect to have to handle objections, and still, they will often allow small objections to ruin the sale!"
by Robert B. Binnion
Tempt Them with a Taste
"Samplers returned as customers, just as the company knew they would."
by Lisa Lake
Website Polls For You And Your Visitors
"Setting up a survey on your site is extremely simple and many times just as beneficial..."
by Dan Grossman
What is Marketing?
"These days everyone talks about marketing, especially when we are dealing with online business. What is it? Do you know? Maybe you do know what we are talking about. Are you Market minded?"
by Didier Bonneville-Roussy
What's Your Industry?
"How do you know if your new business will be successful? A thorough understanding of the industry you plan to enter will help you answer the questions about why your business will succeed and how you will achieve this success."
by Sue Lewis
Who Do You Know?
"We've all heard that networking should be an integral part of our total marketing plan but what is networking? And is it the same for off-line marketing as it is for on-line marketing?"
by Alfred Lautenslager
Writing Great Sales Copy
"A lot of people shy away from writing their own ads and sales letters when it's really not necessary. If you have even a basic grasp of writing skills, you can easily write your own stuff that really sells."
by Kevin Nunley
Your Online Targeted Niche Market
"Do you think because you have a web site, they will come?
Do you think everyone is your prospect?
Who is your targeted niche market?"
by Vickie Morrow
Tutorials
How to Write a Marketing Plan
Tutorial that will walk you through the elements of a marketing plan.
Larry Dotson's 555
Over 500 distinct marketing ideas.
MCNN's Ultimate Marketing Guide
37 articles on many aspects of promotion, marketing and design.
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